Postershop
A smartphone app that offers advanced editing features for users, allowing endless opportunities for creativity. It has everything from filters and effects, to a layering system. PosterShop delivers all these tools within an intuitive user experience.
However~
While this is a big USP for the app, the limitations of a smartphone screen made usability intimidating.
Promo video
UX Designer
Working with the team to simplify the complex usability of the app with smart solutions, working on template packages, and building for scalability.
Understanding user intent makes all the difference here. While there exist users with a strong design-affinity who prefer complete control over the process, most of the user-base wanted to create appealing posters for events, social media, and the like.
User-centric design narrows down design decisions to all the right choices for successful conversion, reliability, and loyalty.
Template Auto-Designer
The Auto-Designer feature allows users to get a start on auto-generated typography for the available background templates. This allows for a more structured usability, and a practical onboarding for the app's complex features.
Customizable Features
PosterShop offers full creative control that's dependable to users. This is made possible by features allowing the user to use layers, import backgrounds from gallery or from existing templates, create and modify shapes.
Save Feature
High quality usability with features is essential for any effective software in a creative field. An important part of PosterShop's mission is to offer users the opportunity to be creative, with room for mistakes. The user can save projects for backups or to edit later. This strongly reduced user frustration and increased retention.
Feedback
What users of this app say.
“The app is friendly, it's easy to figure out the tools, and the tools are nice too! Highly recommended!!”
“Oh, my God! I've searched eternally for a design app that won't limit me to basic usage. I never knew I would find such an app. In all truth, this app is supposed to be rated 6. It has almost everything a desktop version of Photoshop has, and it's so easy to use.”
“I absolutely love this app! Easy to use layers, 100's of Fonts, save projects with layers to use later! I've been using it for a weekly schedule I did graphic design in school and have used all Adobe Suite. This app is exactly what I'd been searching for!”
“I've been searching for an all-in-one photo app with a wide variety of fonts where I can make memes and text over photos, and have each layer have opacity control. As well as other wide range of controls. This is it!!!”
“For any designer it's what you need to keep on the go, and it's not about what it should do, but what you can do with it, and it is an amazing tool for me.”
“One of the best apps ever. I have been using it for a month, it is awesome in typography as if I have photoshop on my phone. The user experience is brilliant. It is pretty easy and it saves time!”
“I dreamed about how the world needs this app. Before I found it I was working on a worse version in my mind's eye. Then I found this app and it's the best version of this idea I couldn't imagine. Intuitive, intelligent design, I somehow found a prince in a market with a lot of crapware. Simply love it.”
“This is the app that I've been looking for! Simple to use, no weird formatting issues, but it does everything I need it to do. Allows you to edit images easily and quickly!”
