CODE University of Applied Sciences

CODE is a modern accredited start-up university in Berlin, with a mission to bring hands-on education to ambitious students in the field of tech with their programs, regardless of previous knowledge. CODE was the birthplace of several successful start-ups, including tokenstreet, and handly.

Live Project:
CODE University of Applied Sciences
Results:
  • Quantitative:
    • We increased conversions and reach by nearly 1000% for the April intake.
  • Quantitative:
    • Workshops with the stakeholders to Design a coordinated visual system across all platforms.
Employer Reference:
Employer recommendation.pdf
Role:
User Experience and Content Designer

Responsibilities:

  • User Experience:
    • Working with the Product Owner and Developer team to launch new pages and internal apps.
  • Design Guide:
    • Workshops with the stakeholders to Design a coordinated visual system across all platforms.
  • Conversions:
    • Collaborating with the marketing team to increase conversions and reach.
Employer Reference:
Employer recommendation.pdf

Problem

Text heavy website and structure spiked bounce rates, and confusing navigation. A problem we were determined to solve.

Solutions

One-Pager Landing Page
With a close deadline for the new intake at the time, we used surveys and data insights to design a one-pager site to drive conversions, redirecting all ads to this page.
New Website
A new website that navigates based on user needs, aims to increase conversions, and represent CODE long-term.
Brand and Design Guide
Creating a consistent brand through all CODE teams, and building user personas to drive content creation through all of CODE's social platforms.
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