DasWeltAuto
DasWeltAuto is an international E-Commerce platform for certified pre-owned vehicles by Volkswagen. Spanning over 12 different markets, the platform enables users to find the perfect vehicle for their individual needs through multiple features.
However~
A vehicle is a high-involvement purchase that costs a lot of time and money. Naturally, it warrants a careful and targeted discovery & evaluation stages for users looking to purchase one.
UX/UI Designer
Enhancing product discovery & evaluation stages, through data-driven market research of DasWeltAuto users worldwide.
Research was the top approach at this stage of the project. Besides successfully conducting user interviews, the opportunity to study and build analytics dashboards for the large and available data output proved to be a notable and impactful addition.
This was especially apparent for both user-understanding and realizing business needs.
Quick & Advanced Filter
On the search page, available vehicles can be filtered according to the user's preferences, with options such as Model, body type, fuel, and price, all from within a user-friendly interface that gives the user full control.
This was optimized through data-proven and successful option hierarchy according to what the users valued most.
Vehicle Comparison
While browsing the vehicle cards on the platform, the user is able to add vehicles to the favorites list, or to compare them to each other in the comparison page to find the perfect one.
Besides being valuable on it's own, this feature is a prime candidate for improvements done according to data-driven insights.
Information Center
DasWeltAuto answers any inquires regarding the purchase of a certified pre-owned vehicle, along with detailed information about all the available services, enabling the user to utilize the platform to it's fullest potential.
Analytics Dashboards
By tracking how users interact within the platform, insights can be derived to improve user experience. Success rates can also be tracked over time. This is especially effective when working multiple different markets.
Data Tracking
User behavior collected in detail, including: number of clicks, time spent on pages, visits and visitors, purchases and conversions, and interactionswith any tracked elements.
Deriving insights
With creative use of tracking, insightsabout performance, as well as keeping track of goals with dashboardswas done. There's also the capacity to dive deeper into specific user journeysand explore what goes on there.
Visualization
These insights can be visualizedinto simple and digestible presentations for the team and stakeholders, and used to optimize user experience with smart solutions.
Feedback
What my colleagues on the project say.
“Awsan is highly motivated, highly adaptable, and quickly became a respected member of the team. He effortlessly navigated complex tasks, integrated data insights directly into his work, and consistently delivered excellent results.”
“Awsan has contributed to projects for various clients at different stages, including pitches and launches. He brings inquisitiveness to any situation and is a valuable addition to any team.”
“Awsan takes a hands-on approach to helping the team succeed. I appreciated his consistently positive attitude and interest for the project. He adapted quickly to the team's agile workflows and masters new tools very fast.”
