We successfully launched Pülleken's (A sub-brand of Veltins) first merch release to their small and loyal customer-base. As well as consistently updated social media accounts with posts for both Veltins and Pülleken to keep the base engaged throughout events and holidays.
Frequent and relevant content on social media is important to maintain a good following and keep the brand's customer base engaged. Annual yearly events can be a great opportunity for creativity in the posts.
As a new sub-brand of Veltins, Pülleken is still fairly in it’s formative stages with a small and loyal customer-base. I was involved in the design of their first merch launch.